Building a brand through Podcasting.

Speaker 1: 0:30

to books to end getting in. No need for books, we got it all. Just listen, no need to look. Go from an underdog to a living thundercard. We will show you how to build in the summer yard. Show you the ropes. Focus anyone in charge. We'll say no to skip promoting from the undercard. Chase the title. Make you viral. Live life in an uproar. Spy will never fall in. Awe Want it all. Dial in baby, make the call. We all entrepreneurs. We here to take it all, from debtors to creditors, apex creditors, bankers to latin men and venom competitors. Never met a better educator, ready or not. We on the top floor, stop. See you in the elevator.

Speaker 2: 1:13

Hello and welcome to the Lava Hop Podcast. I'm your host, joseph Connell. Today we're going to be talking about exposure and the reason why I like this topic. For a variety of different reasons, whether it's marketing, whether you're a local DJ, whether you are a real estate agent, I think nowadays everything comes down to exposure, whether that's on a local, regional, national level or even worldwide. The guest that I brought in today is an individual that really cut his teeth in the exposure game in the DJ space. More recently he's become the host of his own podcast, which is what really attracted me to bring him on to the show, because me personally, I just love the podcasting platform. I think it's a great way to increase exposure. But let me tell you a little bit about Kevin Palmer. So Kevin, better known as DJ KP, hosts the Studio 2 with DJ KP. It's an engaging live session every Monday at 9 PM. Kevin brings a mix of special guests, music reviews and interactive call-ins to his audience. He's also well known for his presence on Power 101.7. That's right, yeah, and Kevin, welcome to the show.

Speaker 3: 2:24

Hey, thanks for having me, man. This is absolutely an incredible studio. I can't believe I'm actually here. Yeah, no.

Speaker 2: 2:29

Hey man, I appreciate it. I've been following you on social media. I'm not sure how it happens. Somehow you just kind of get connected with people.

Speaker 3: 2:39

Yeah right, because I've definitely noticed you too. I don't think we've ever met in person, though, no, but I've been noticing you for a couple years.

Speaker 2: 2:44

I feel like yeah Well, especially in the Salisbury community when we cut our teeth in the podcast game. We went to see Maurice over at the brand.

Speaker 3: 2:54

Oh yeah, shout out to Maurice, yeah.

Speaker 2: 2:56

He definitely. Not only did he get a start at which such respect denomination for what that man does.

Speaker 3: 3:02

He's so good with the video equipment, man, my gosh.

Speaker 2: 3:05

Yes, he says he puts the razzle-dazzle on it. He really helped. Like, when I came to him, I had the idea of the show, what I wanted to do, and it was something I had contemplated for like a year and a half. I actually right across the hallway is another office, yeah and I actually built an original studio there and I just I did what most people do you get all the equipment, you get ready to roll and then I was like I don't know how to edit, I don't know what I'm doing with the audio. So, Maurice, was, you know, such like?

Speaker 3: 3:42

he's been there and done that.

Speaker 2: 3:43

Getting it started, helped me shape like how I should do my sessions, what the setup should look like, so even right down to this studio, so like once we got everything, once we purchased all the equipment and the camera setup and everything, he actually came in and helped us.

Speaker 3: 3:58

Well, you got everything set up 10 out of 10, I give it, man, this is world-class A1 stuff.

Speaker 2: 4:02

I really, I really enjoy being here right now, yeah, so the one plug that I would say is if you have been thinking about doing a podcast and you don't know where to get started, find somebody in your market like Maurice.

Speaker 3: 4:13

Yeah, because they will help get the ball rolling Because it's very complicated, man, making the audio hook up with the video, and man, there's a lot, there's a lot, a lot of people want to start podcasting. And then they start and then they realize that they never really wanted to, right.

Speaker 2: 4:27

Yeah, no, I mean for me. I know that when I started the podcast I was committed to, I think. Originally I was like OK, I want to get to 100 episodes. We've now expanded that Like my commitment is now five years. Nice, how many episodes yet? I think we are about 72, 73 somewhere in there, so we've got a decent amount and now that we have this equipment, our goal is to just make this like weekly we record one to two episodes and get into that rhythm. But when we didn't have all the equipment set up it just kind of bottlenecked us a little bit. Yeah, hey, enough about me, Let me. I want to really just dive into it First. I always like to get a little bit of context, a little bit of background about you, and then I'd like to dive into your show and all things of the ball.

Speaker 3: 5:16

Yeah, I've been a DJing and producing for a little over 10 years now. So I opened up a studio in Salisbury, right in my house. I got a home studio, opened it up, I think, in 2013. And ever since then I've been doing full-time sessions for a lot of local rappers, local acoustic guitar players Really anyone who needs to get in front of a microphone and get produced. Well, I do all the mixing and the mastering myself. It's only $40 per hour, look me up. Definitely I got over 10 years of experience. Not a lot of people had that kind of experience around here. So I really know what I'm doing. I'll get world-class mixing and mastering. And then from there I started DJing on the local scene, started out at Mojo's Market Street, rode Jo's, and then those parties got so insane that we kind of evolved to Brew River and then we evolved to Cowboy Coast and Ocean City and the parties just got bigger and bigger and bigger. And, yeah, check out some of my videos on my Instagram Some of the biggest parties you've ever seen and I've just had the privilege of being at the helm of those. You know what I mean. Yeah, for sure.

Speaker 2: 6:25

For sure. I want to talk a little bit about Power 101.7.

Speaker 3: 6:29

The greatest radio station ever.

Speaker 2: 6:32

Nice plug and much appreciate it. So I want to ask what got you into that scene?

Speaker 3: 6:42

I think I just sent Bill Baker a message one day. I was just a really, really ambitious, hungry, young DJ and I was sending everybody messages back then. You know what I mean, and that really helped me out. I should probably get back to that Because so many opportunities came my way when I was sending those messages. But I guess Bill Baker just saw something he liked in me. He wanted to give me a shot. And I forget what the first thing that we did for power was. I think it was like some kind of Remote gig, maybe at like a car dealership, and we just kind of spun, you know, live on air with Bill and he really really liked. He really really liked my stuff. I was also DJing with my brother DJ cash. Shout to him yeah. And yeah, it's been KP in cash on power for for years now. And yeah, we do a little thing called the old school versus new school mix. Yeah, we take a little bit of old school, a little new school. We do some mashups and stuff that's cool and that's every every weekday at 5 pm On power one one point seven.

Speaker 2: 7:33

Yeah, so a little fun fact about me I, I had to say tech nines, where are they tech techniques? But where were they? Like tech nines, tech 12, something like that? Yeah, I, my first set was a set of Gemini's, so this, this goes back in good ways In high school and still now a big hip-hop enthusiast, so awesome. Love a lot of underground. I love a lot of especially at early 2000 listen any local stuff. No, I actually happen hey it's in every Monday at 9.

Speaker 3: 8:05

We'll get you tapped into the best local music, best local hip-hop.

Speaker 2: 8:08

Yeah, fair enough. But no, I was Like convinced that when I got out of high school I wanted to get into like producing music and I wanted to more or less do kind of the path that you went and I never you know. Then you know the cards for me. I just I went to work for 84 lumber and then my Started getting having kids and I applied there one time.

Speaker 3: 8:31

I applied there one time.

Speaker 2: 8:33

But yeah, so I say it to say that you know, I'll live vicariously, I guess, through you. There you go. You know, yes, you know, new relationship, but no, I mean, it's something that I've always had a passion for it. You know, my wife and even my kids will tell you, like you know, my typical mix is usually something hip-hop related. When the six-year-olds around I got a, tone it down, I'm good, but but they definitely get especially a strong mix of that early 2000.

Speaker 3: 8:59

Oh man, that's, that's my specialty. Yeah, early 2000s mashups, that's my specialty. Right there, love it.

Speaker 2: 9:05

Yeah, I mean, for me that's when you know. That was the the peak of me being in high school, so that was the peak of music.

Speaker 3: 9:11

It really was it honestly was I mean ludicrous JZ Pharrell? That was the peak of music for me.

Speaker 2: 9:16

Yeah, yeah, you gotta throw some M in there. You gotta throw M&S 50 cent, obviously. Yeah, and even in the underground rap Scene, you know, for me there's a variety of people, like there was jet on mine tricks About a Canada called swollen members, like bunch of these guys were like they had, like the same John, another one named apathy. They all like kind of that, like Philly.

Speaker 3: 9:42

So you were into the underground scene a little bit. That's awesome.

Speaker 2: 9:44

Yeah, well, that's all I really listened to yeah there were, like some, like mainstream Artists. That was to obviously M and 50 cent, you know that that group, but right around like 2003. That's when I started more into More into the underground stuff that was influenced by my older brother.

Speaker 3: 10:04

Oh nice, yeah, that makes sense. Yep, what was the first album you ever bought? I love asking people this question.

Speaker 2: 10:09

Yeah, so I was telling my kids this the other day. So the first cassette we actually it was combination me and my brother, but I remember I got coolio Nice, yeah, so coolio. I remember the first couple of our P2. Snoop Dogg okay, doggy style.

Speaker 3: 10:27

Classy the chronic man really good stuff.

Speaker 2: 10:29

Yeah, and I remember having NWA and then my brother I remember he had like we had like the cassette tape, like yeah, and it was like on that's another story what was the first cassette tape you ever had? Well, yeah, that's what I. I go back to that when we got into see what you can't even ask the kids anymore what was the first album you ever bought?

Speaker 3: 10:46

because they don't buy albums, they stream stuff. They've never bought it out, you know. But for me, the first album I ever bought, or the first couple, started off with word of mouth, by ludicrous. Then the battle of Los Angeles. It raids against the machine. You know anything about raids against the machine? Oh yeah, yeah, that's some good stuff. And then then there was X by DMX. Oh yeah, yep. And then I had a AC DC album.

Speaker 2: 11:07

Yeah, yeah, how are you? I'm 33, 33. Okay, so you're About five years younger than me, okay, cool, yeah, yeah, for me it was. We had to get cassette tapes and then eventually, when they evolved to CDs and the first cassette tape, ever had was a Britney Spears cassette tape.

Speaker 3: 11:23

Really, that was at the time we were in there. Yeah, baby, one more time.

Speaker 2: 11:26

Yep, yeah, no, my, my mother also liked rap music.

Speaker 3: 11:32

Yeah, really. Yeah, that's a little different.

Speaker 2: 11:34

Yeah, it is. So I think that that may be a little bit easier when we would go to the the music store and say, oh, we want this, you know dr Dre's. Yeah, and we want you know this, and that my brother had, like that's what he would always spend his money on yeah he would just go out and get like a bunch of different tapes I was obsessed with that I was too, like you name it, that era of like I guess this would. This goes back to like 95, maybe 90, like somewhere in there. Yeah, I'm going to think I was like eight years old, so this goes back about 30 years again. So we were still using cassette, cassette tapes back then. But when it got to the CD era, I feel like I had oh, what was their name? Browson FYE back in the day. No, this one's going to be a funny one. I actually I didn't buy this. I actually remember being given it. Oh, the crisscross would make you a job, oh yeah. Here it is kids it was crisscross, right? Oh, it's crisscross, it's crisscross.

Speaker 3: 12:33

Yeah, that makes sense.

Speaker 2: 12:34

Yeah, yeah, and it's funny because during that time this is like 98, 99,. I think, somewhere in that ballpark it was when not only would kids wear, the mix and match and everything. It would match and close backwards. But that was like this weird era where like looney tunes was like really, popular yeah, yeah, yeah, it was still as kind of Looney tunes on the shirt would be backwards.

Speaker 3: 12:57

Yeah, it's like it's designer, because Bugs Bunny's on the back of it now.

Speaker 2: 12:59

Yeah, that was back when Starter was. You know that was like the brand to wear.

Speaker 3: 13:04

Yep, and you still see that to this day. You see cartoons on jackets and it makes it designer, makes it trendy, makes it hip. Yeah, SpongeBob.

Speaker 2: 13:12

Right, yeah, yeah, but yeah, let me get back into this. So that was good trip down memory lane. I mainly wanted to have you on because I know you've started your podcast and I'm such a big fan of the platform. I think that there's always room for people to start a podcast, definitely. You know, contrary to popular belief, I don't think that it's a market that's overly saturated. I also think that most podcasts that you see that start, even if it had the same name of what you were considering in the same genre the chances of them sticking around for the long term are very low and I think that that is a testament really to everything in life that if you just stick to it long enough which is why I went from I wanted to 100 episodes to I'm in it for five years yeah, you got to have a long enough time for, I'd say, to never let anything work. I'm also a big fan of measuring what matters. It's built into the mission statement of one of our companies. Measuring what matters is like. When I started the podcast, I wanted to be able to put out quality content, bring on guests that could maybe inspire a thought and give an idea of something to help grow personally or for the business. I also wanted to use it as a marketing vehicle because it's a smart way to be able to one network with great people that are either local or national authors, you name it. It's a good way to network in that regard, but it's also a good way to get exposure. And for us, the measuring stick, if you will if I had to put like where's the benefit? The back end benefit, if you will it's always been a good attraction tool. It's attractive clients to us, it's brought in revenue, so I always use that as the measuring stick. I don't look at how many views did one specific video get, or anything like that.

Speaker 3: 15:14

I don't want to use the agent with the podcast Right.

Speaker 2: 15:18

So I say that to say that for anybody considering the platform, that you should just get started and don't hold back on it. But I want to get your take on it, since you've started your podcast, which you're about. How long?

Speaker 3: 15:34

into it now Pretty much exactly one year. Yeah, yeah, we did our 52nd episode a couple of weeks ago. We got episode 55. We do once a week.

Speaker 2: 15:42

So yeah, a little over one year now, yeah, and over that year, what have you noticed? Like we'll just say, in the measurement of exposure.

Speaker 3: 15:52

Man. All the stuff that I notice, I feel like, is just how difficult that the platform is, especially like what I'm doing. Like it's a little insane what I'm doing. It's a little psychotic. Like I'm literally the producer, the host, I do the angles, I'm switching angles as I'm interviewing people, I'm pulling up content and after a year of doing it, I'm actually starting to develop the skills I need to actually pull that off. Probably will take another couple of years to get where I want to be, but the main thing I'm learning is just how difficult it is what I'm trying to do, because everything is live on my podcast and I'm kind of a one man show really controlling everything. And going back to what you said, consistency is so important Because, like you said, here I am. When I started, it kind of made a lot of noise in the hip hop local scene and a bunch of other podcasts started popping up. Right. Yeah, here we are a year later. I'm the only one left. You know, I just had to outlast them a little bit and then, who knows where I'll be next year. I'll be a staple in the scene. Everyone will know Studio 2 with DJ KP. That's the best place to go get some exposure, like you were talking about. And yeah, consistency is you have to do it. You have to want to actually do it, and if you're going to stop doing it in less than a year, you probably never really wanted to do it. So to me, it's just finding your passion, and I definitely got a passion for this. I love doing this show every single week. I love coming on other podcasts Thank you so much for having me and yeah, I think the biggest thing I learned is how important passion is, because if you wake up and you don't want to host the podcast, it's going to suck. Oh yeah, you know what I mean. Yeah, you really got to find your passion and make sure you want to do it and be consistent, and yeah, stuff like that.

Speaker 2: 17:36

Yeah, you know, on our show, our slogan, if you will is feed the wolf.

Speaker 3: 17:41

Feed the wolf, let's talk about it.

Speaker 2: 17:43

Yeah, so we put that everywhere and for reference of what it means. At the core of it for me is going through the paces of the uncomfortable until it becomes comfortable.

Speaker 3: 17:53

Yes, and just do it over and over. Very good point.

Speaker 2: 17:56

And it's a derivative If you've ever seen the movie Miracle, it's about the 1985 hockey team.

Speaker 3: 18:02

Oh yeah, I've seen it.

Speaker 2: 18:03

It's one of my favorite movies. I probably watch it. I just got goosebumps thinking about that movie. I love that movie. But there's the whole approach that Coach Brook takes on assembling this team of young kids that are about to go up against this dominant Soviet Union team is. He knows that he just needs to be able to get them to skate faster, skate longer and work together in a team. And everything is built around the better man of the team. And there's a part in the movie where he basically tells the team like look, the reason why nobody has ever been able to compete with the Soviet Union, the Russians, is because nobody's ever even been able to skate with them long enough to even last a full game. He said you might not be the best team, but you will be the best conditioned. And then there's like this whole like segment of them just doing these. Yeah, I'm droolers every size or something on the ice and in there he says the legs feed the wolf boys, the legs feed the wolf, which to me, I've always taken that it's like you got that's where it comes from. Yeah, so it was a drip, it was derived from that, and even in the like the Gym world, legs feed the wolf is kind of like a thing like Oftentimes fitness guys will say you know, your your the key to fat losses through your legs because such a big, you know it was back squats are important, man. Yeah, but I just I've always loved that phrase. I also like that the acronym is FTW. Oh, yeah, so it also kind of goes there too. But but you're absolutely right. I mean it's about sticking, sticking through the uncomfortable, because even when you start something like that's when you're at your lowest level of knowledge, in your highest level of anxiety. Yeah, because you're trying to figure it out.

Speaker 3: 19:48

Yeah, I really like that because it's so true, like sticking past the uncomfortable points Because because everyone wants a huge podcast following, of course, yeah, but then you find yourself in front of a camera, in front of the mic, like, for instance, like my first, probably like 20 episodes, the intros my voice was shaking, I was so nervous, like I was literally shaking and Couldn't have been more scared. And now I'm slowly getting more comfortable with it, the products getting better, I'm having more fun with it, I'm enjoying it more and I'm just glad I stuck through all that awkwardness.

Speaker 2: 20:21

Yeah, yeah, no, and that's what leads to a second half of the same. So feed the wolf, go through the paces of the uncomfortable until it becomes comfortable. Taming the fear is about Really just that. It's like when you first start any endeavor, like when I started my podcast, I was of that demographics, like I don't want to see myself on video. I hate hearing myself, like I don't want to listen to it. I hate the sound of my own voice. Like everybody Just know all the problems that you might give yourself in starting an endeavor like this. I also had the same thing, which is why I'm a big fan of Finding people that can help get you started, and for me, that was Maurice. Maurice got us started. You know why? Yeah, because if I didn't want to watch the video and I didn't want to listen to it, I didn't have to. I literally walked in, did the episode. Maurice took care of everything in terms of like getting it edited, listening to every little nuance of it, like Making sure it looked good, and then I had Brooke, you having a team definitely helps. Yeah, and in your team, just so you know it doesn't need to be, you know, necessarily going and hire someone. Now we're at a spot where Brooke actually produces. My wife produces the entire episode. She Puts it together, she ships it out there, puts it out on the internet, so she and that's not easy to do when you're not live.

Speaker 3: 21:41

Yeah, a big reason why I do my show live is because I hate editing. Yeah you know what's my show is up, it's up, I'm done with it. You know I can make some clips and shorts.

Speaker 2: 21:51

But is, by the way, I think that's a great tip right there. Yeah, it is. It is because oftentimes I think people will also get halted and thinking everything needs to be perfect. I actually think it was what prohibited me from getting started two years ago. I'm three years, three and a half years in now, but I wanted everything to be perfect and I even had a mentor that just before I finally got started with Maurice, like when our contract was kicking in, he was like you need to start now, like just get started now, and I was like no, you're right. Yeah, like it was almost like him holding me accountable, like whatever you do, don't not start. You need friends like that. No, the double negative there, but definitely get started like that was like the main thing he was imprinted on. But you know, for your show and I definitely think you are in a unique spot because you are You're handling everything from A to Z, everything in real time. It's psychotic, I tell you. I tell you, yep, but in terms of exposure, me it sounds like that part is Progressively working. Yeah, and I think, if I'm understanding you, you're, you're feeling is that that's going to continue to be the case, that it's going to continue to help with that overall brand exposure or personal exposure.

Speaker 3: 23:03

Yeah yeah, I use the podcast to help promote my studio, my power one one point seven show and all my DJ dates, so it really does help out a lot.

Speaker 2: 23:13

Yeah, yeah, yeah. So what do you foresee is kind of like your, your, your goals as you progress with the show really just to get my um To expand where everyone's listening from, because I love that.

Speaker 3: 23:29

I'm a big local podcast right now but I'd love to kind of be like regional, then maybe national, maybe worldwide. So really it's kind of boring but the goals are just to just to grow, just to expand, because I really believe in what my show has to offer. You know, live music reviews, reaction videos, call ins, everything's live. Never know what could happen. I think that's the future of entertainment right there. I think people and something else I think Local podcast kind of bring to the table that the bigger guys don't is like if you find yourself on a big podcast with Thousands of viewers, thousands of comments, you get lost in that you know, I mean yeah. If you watch my podcast, you will be One of what 50 viewers. Everyone's in the chat, everyone's having a good time. You will not be overlooked. It's a really, really good time that you can have personally make new friends. I think that's like the future of entertainment right there.

Speaker 2: 24:19

I, I agree with you. Yeah, I mean it's Before this episode is actually over at my barber and we were talking about Christmas time. We were talking about like, like I say your barber, yeah, okay, yeah, yeah. So like, yes, like how the kids were like with Christmas and I was like you know, it's weird, like my kids they just are of this age where, like they don't really want anything and I said I think I know what the problem is and not really a problem. I was like when we were younger, you know, we want it in iPod, we want it a lot of stuff we wanted a phone. We want it you know something to be able to 64 anything like all of that is now in the palm of their hands. Oh, yeah, what the hell do they need if they have all these things like just Right here and update the phone? Yeah, they just say update or maybe download a new app. So it's kind of a crazy dynamic.

Speaker 3: 25:12

But you wonder what that number one Christmas gift for like a young kid is right now. That that's fascinating.

Speaker 2: 25:16

Yeah, probably, you know, like even my six-year-old she was like I want, I want a phone.

Speaker 3: 25:20

That's what she asked for yeah, yeah, that ain't happening.

Speaker 2: 25:23

Yeah, the day the Furby is over, man yeah no, because they want to be able to watch another little kid, which brings it back full circle to what you were talking about. Like Even little kids as young as six, like my six-year-old wants to watch a youtube video of another six-year-old playing Barbies rather than watching Nickelodeon. You know, like we used to, like they much rather watch that user created content. Then, and that's how my teenagers are like they'll watch Anything else other than watching TV. Wow, nowadays, unless like I force them, I'm like, hey, we're gonna watch a movie, get in there, but outside of that, like they, they don't have like a favorite show that they're gonna watch on. Really, wow, like to the point we don't even have, like we have Comcast, but it's just for the main. The YouTube Street. Yeah, mainly YouTube, mainly YouTube. Yeah, you know, for me, I guess my drug of choice when it comes to social media is probably tick-tock. Yeah, just because you know you get bite size. Yeah, I love tick-tock, combination of tick-tock and and YouTube, so I'll watch a lot like if I'm working, I'll just throw in a YouTube video. More recently I've gotten into streaming a little bit more TV shows, but oh yeah, but outside of that it's like yeah, I'm a big podcast guy.

Speaker 3: 26:36

I throw on a podcast on YouTube.

Speaker 2: 26:38

I'm good for a while right, yeah, yeah, but you know, it's just. It's so true that I think Um, I also think that there's like a newer version of podcasting that I think is going to become popular, and you already see some of these shows like this. But like a good example would be you know, if you're really into golf which which is the crazy thing dynamic about like the podcasting space and where we are as like a culture in wanting user-generated content it's like if you're really into golf, even if you're not good, but you just really love golf, you could start a show about golf. And then, if you want to take it one step further, like I could see somebody doing a golf podcast while playing golf, like it's just you two, you and your buddy just shooting the shit out there playing golf.

Speaker 3: 27:27

Get some little equipment.

Speaker 2: 27:29

Yeah, like you just get a little attachments up there, a couple of GoPros and some easy mics that can just plug right in.

Speaker 3: 27:35

Because the idea is really our endless with this whole podcast platform, like, for instance, the other day we had a huge game Ravens versus 49ers, right, and then after the game I'm scrolling YouTube and live on YouTube doing a podcast. Who was it? I think it was Chad Johnson and some other retired NFL player are just kind of talking about the game and they got thousands of viewers because who wouldn't want to hear their take on the game? But people are starting to figure that out, like that is actually the best content that we could find, probably. Yeah, you know, especially if you just watch the game, you're excited about it, you want to hear some takes, and then Chad Johnson and I think it was like Keyshawn Johnson too or something. But either way, that kind of content is the future of entertainment.

Speaker 2: 28:20

I agree, yeah, I mean, and we see it one short form video at a time, the attention that's going away from all that traditional.

Speaker 3: 28:28

Yeah, everything's either short or long, right.

Speaker 2: 28:30

Yeah, right on down to Thursday night football being powered by Amazon on a streaming platform.

Speaker 3: 28:37

That's actually nice. I enjoy that.

Speaker 2: 28:38

So do I, so do I. We're supposed to have a Saturday night, isn't this upcoming Monday night?

Speaker 3: 28:45

Man, they've been footballing all kinds of days of the week this year. I've been really thrown off.

Speaker 2: 28:49

Yeah, yeah, no, it'll screw you up. God forbid they go overseas, and then it's like you got wake up at nine in the morning.

Speaker 3: 28:55

Yeah, they've been a couple of London games.

Speaker 2: 28:56

Yeah, but yeah, I you know again, I wanted to bring you on to really talk about the podcasting platform. It's cool to see the progression of where you are, kind of how you envision it, and I would imagine here here soon you'll probably find somebody that can kind of help with like that management aspect.

Speaker 3: 29:16

On the side. Yeah, that would be great man. Yeah, I need help with marketing and all that stuff that you're going to yeah, yeah, yeah. Nice.

Speaker 2: 29:26

What do you think the biggest challenges were for you when you first got started? And I know you spoke a little bit about like some of it was nerves and maybe even some of it was like the platforms itself. Yeah, and then I'd be curious, like what type of technology have you found to use that has kind of streamlined the process to whatever degree it could be streamlined?

Speaker 3: 29:50

Okay, yeah, I think still, the biggest challenge for me because I think it's just really just is growing, because I'm just I'm so obsessed with this, right, I'm checking my subscribers every single day, probably five times a day, right, every single view that goes up, I'm noticing it and it's just really, really hard to get people to kind of take your platform seriously and like, even like this amazing studio, like I would think that just the studio alone, boom, like you're a national podcast, like it looks so incredible, it sounds so incredible. Who's not going to take notice, who's not going to support this kind of thing? Smoky mirrors, exactly right. But you know, and I feel really good about my studio too, I really like what I've done with it, but even still, not everyone's going to watch, not everyone's going to be interested. People might hate on you a little bit. I kind of struggle with that aspect the most, just like, what do I need to do to get to the next level? You know, I'm constantly racking my brain, asking myself these kinds of questions, googling things, researching, because the technical side of it comes easy, or I enjoy those challenges. But it's the growth, yeah, that's the challenge for me.

Speaker 2: 31:00

I'm curious, and you'll see where I'm going with this Do you have a list of? For me it's like a wish list of potential guests. Oh yeah, I'm curious if you've put something together Like I could picture for your show, like even the names that you rattled off, like Ludacris and all these different guys. Have you considered trying to reach out to some of those people to try to see if they would be willing to come on to the show?

Speaker 3: 31:30

Yeah, I've considered it, but I definitely haven't shot my shot. But yeah, ludacris would be the number one for me. He's my favorite rapper. I love Ludacris man.

Speaker 2: 31:38

That would be a dream come true. What I would encourage is shoot the shot. Yeah, right, yeah, even if it's asking about the prices.

Speaker 3: 31:45

Yeah, well, you know what I did? Ask Lil Boosie how much it would be for a short Zoom interview and I think he said I think he literally said something like $5,000 per 10 minutes or something.

Speaker 2: 32:00

Yeah, I would not go the approach of how much? Yeah, yeah, I would go the approach of I'd love to have you on my show, okay, cool, yeah, in my experience and obviously I'm going through this too, because I have a list as well and there has been a combination of like for me. I'm a big follower of Grant Cardone and his content right? Some of those guys they have almost like a requirement Before they even consider it. They almost have this requirement of X number of Instagram followers and things like that right Gotta make sense for them. But there have been. I have had on guests that have an equal size audience. Two, grant Mm-hmm oh wow, we just shot him a message and was like, hey, we'd love to have him on the show. And they were just like because a lot of these people, they want the opportunity to just be on more shows.

Speaker 3: 32:55

Yep, another market, just another group of people.

Speaker 2: 32:58

Yeah, especially in the arena of what you're talking about. I mean, it's almost coming from a sense of admiration, like hey. I want to have you on my favorite. So I would encourage to start thinking about that like formulate that list and just start reaching out.

Speaker 3: 33:16

I'm gonna do that.

Speaker 2: 33:17

And eventually what's gonna happen is it might not be ludicrous for you, but it might be somebody that's still a really good guest who also has their own audience of their own.

Speaker 3: 33:30

And that's definitely something I'm looking at. It's like when I pull in guests for my show, I'm just thinking like, do they have more followers than me? That's definitely something I'm thinking of. Yeah, it's Just trying to expand slowly.

Speaker 2: 33:39

Yeah, so like the method for my show, it's been a combination of because of where we're located. I feel like if I was located like in, like maybe near Baltimore or Philadelphia, it would be easier to try to get.

Speaker 3: 33:52

She gets to come like Kind of got to do it through Zoom or something.

Speaker 2: 33:54

Yeah, it's a whole different dynamic. If, like, somebody has to travel and then they have to travel again just to get down to here, I mean, granted, I guess you could fly into Salisbury but it's still like Great airport over there at Salisbury. Yeah, they treat you right. Best flights to get to the places that can get you to where you're really trying to go. Nobody does it better than them.

Speaker 3: 34:16

They're just in North Carolina. It's a luxury when you fly in there. Not having to make that trip from Baltimore is nice, it is.

Speaker 2: 34:24

But yeah, no, I say it to say that like for us, like I love having on local guests, also like having on national individuals. For sure, that mix of like the the goal is to like the genre of show that we do In terms of like, putting it on YouTube is what you would call a biz dev show or a business development show Okay, which is essentially a networking show. You're bringing on guests to one get to know more about them, get get to know In kind of that exchange, so like you learn more about me by coming to our studio seeing that we actually have an office. Yeah, that jazz right and then, on the flip side, I get to learn more about you and the type of things that you could do, and then you know, not that it's the main driver, but heck, maybe there's a way that we do business together. Yeah, I actually think I'll probably hire you for the audio engineer side of things, when I screw up and yeah, I actually help you out. Yeah, so there, there's that side of it, so the business development side plus the exposure, back and forth. So when I have you on as a guest, you get introduced to people that you don't know mm-hmm, in terms of my audience, and then vice versa.

Speaker 3: 35:36

So I key to this podcast game is getting on other people's podcasts and kind of a network.

Speaker 2: 35:40

Yeah, as they say, collaboration is the new currency. Yeah, yeah. So you know, and if you look at that on the big, like big name guests, and I think it's great to have that list down and just look at early- and often and I'm gonna start shooting my shot man, I'm gonna make a note in my phone.

Speaker 3: 35:57

I'm a copy and paste it to a bunch of DMs. All right, look out everybody, mm-hmm, especially if you're two thousands. A really famous rapper.

Speaker 2: 36:04

Yeah, and what I would suggest is, you know, definitely personalize it for certain ones.

Speaker 1: 36:08

Yeah.

Speaker 2: 36:09

Yeah, but um. But yeah, I mean the funny part, especially when you get into like a DM of no one like Instagram, of like somebody that has a huge following. Chances are they're probably not going to see it. Yeah, but you never know until you.

Speaker 3: 36:23

You got to send a hundred messages and hope to get one back, right?

Speaker 2: 36:27

and even that would be, you know, a good day. You send it out to a hundred early 2000 rappers.

Speaker 3: 36:31

Yeah, if I got one, that would be incredible. I might end up with jaw roll or something, but because I do have a song out right now that's actually doing pretty well and and it's with a really big rapper named trap Beckham. I don't know if you might have heard of them, no, but he's got a song called birthday chick and it literally well, it's called birthday bi tch. Don't want to curse on your show, but it's literally like one of the most requested songs in the history of music. Like this is like a humongous song, and I got a song with him now, so I've been hoping to kind of use that as leverage to get him on my podcast, so he'll probably be my first big guest, yeah, so shout out to trap Beckham. Look up my new single with trap Beckham. It's called on go featuring trap Beckham. So that's DJ KP on go featuring trap Beckham.

Speaker 2: 37:13

I like it. I like it. Well, I Kp as we wrap up this episode and I just want to say I appreciate you coming on. It's been so much fun. I always like to give every guest an opportunity to kind of more or less kind of plug their stuff Okay, where they could go to follow you.

Speaker 3: 37:33

Listen to the show, yeah. So for me, the main thing for me is go on YouTube, all right, type in studio to with DJ KP and hit the subscribe button, hit the notification bell, because we go live every Monday at 9 pm, unedited, uncut, unfiltered and then follow me on Instagram same name studio to with DJ KP, post a lot of great clips from the show, keep you updated on what we've been doing. And then go on tiktok and type in At DJ KP mashups. I got actually like 150 mashups on my page. You'll definitely find something you like. I have seen a few of those. Okay, cool, yeah, and there's a lot of 2000 stuff like for instance I just released one this morning. It was 1000 miles from the studio, 1000 miles by Vanessa Carlton you know, and it was a replay by IAZ on top of that. So go check that one out. Over a hundred mashups on my page at DJ KP mashups on tiktok and yeah, look me up on Apple music and Spotify.

Speaker 2: 38:27

I'm DJ KP, Cool yeah and for those listening, just know that if you go to the lava hop podcast comm, you know one, you'll see this episode and you'll see a variety of other episodes. Pretty much every episode that we've ever published you can find right there. But if you want to find KP's credentials, if you will like his social media feeds and his website and all that jazz, just search up. I'll probably put his Kevin Palmer, I might even throw a thanks. They could search KP, but you just search for his name and right there will pop up a brief bio, access to all of his social media accounts and, in addition to that, you'll be able to click on the video to be able to watch the video, listen to audio whatever one you want to do and if we have any short clips kind of upload it to YouTube shorts You'll see them there as well. But, yeah, make sure you head over there. That's fantastic. I will also say the same thing be sure to like and subscribe. The one thing that really helps us with our show is anytime we get reviews on your favorite podcasting platform, and we are definitely focusing a lot on our YouTube channel, especially as we get into 2024. I always think it's important in this for listeners to pick a word as you go into the new year and Ironically and it's why I like ending the year with this word, which is exposure. Oh for me, that's the word that I'm going into 2024.

Speaker 3: 39:50

We all know is you know increased exposure.

Speaker 2: 39:54

Gonna have to do a fun drill with the kids because I want them to pick their own word as well, but with that that's a wrap. I appreciate, kevin. I appreciate your time.

Speaker 3: 40:04

I spent a lot of fun. I appreciate you having me here.

Speaker 2: 40:06

Yeah, my gut tells me this won't be our last episode awesome.

Speaker 3: 40:10

I would love to come back, really Yep.

Speaker 2: 40:11

Cool, cool, all right, man Thanks.