Alejandro Salazar

Founder, International Best Selling Author, Podcast Host

Alejandro Salazar is a visionary in the realm of strategy, having left an indelible
mark through his consultancy firm, Breakthrough. With a PhD from Northwestern
University (Evanston, Illinois), Alejandro has guided over 250 companies,
including industry giants and multinationals, to triumph in competitive markets.
His extensive practical experience, more than academic theory, has been his
true school.
In his debut book, “The Emergent Strategy and the Death of Strategic Planning,”
Alejandro shares a wealth of insights on organizing companies for profitable
growth. This international bestseller serves as a compelling call to action,
urging readers to embrace The Emergent Strategy and join the revolution
against traditional strategic planning. Alejandro argues that the most vibrant
companies are built not on plans and analysis but on courage and action,
emphasizing that true strategy is discovered in the market’s clash rather than
through rigid planning.
Alejandro’s book distills the principles of The Emergent Strategy as an
alternative theory to traditional planning. He teaches companies to practice
true strategy from an emergent identity, aiming to win by becoming
increasingly unique. The book outlines eight fundamental principles for a
powerful strategy, tested over nearly 30 years in leading companies across
various industries.