Jonathan Baker

Practice Lead, M&A Services for Punctuation

Jonathan Baker, head of the M&A practice
at Punctuation, a consultancy specializing in small- to mid-sized
marketing services firms. Emory University graduate and former craft
brewery owner, Jonathan sheds light on crucial aspects like how
buyers determine firm value, the emotional toll in the M&A process,
and the significance of deal terms overvaluation. Join us as we
navigate the intricate world of firm valuation and strategic decision making.

INTERVIEW TOPICS
• How buyers determine the value of your firm
• The ins and outs of the M&A process, and the emotional toll that is
rarely discussed
• Deal terms are more important than your valuation
• Your succession options explained
• Benchmarking and dashboarding for your firm
• When to sell and when to keep building