In today’s episode, we have Justin Nava, an expert at marketing churches. Specifically, he helps churches within their community become the best known, which is something that every church should seek to do to try to bring in an audience and try to continue to give the Lord's teaching every single week to as many people as possible. In addition to that, he's also the communications director at Crosswave.
I discovered Justin through the TEDx community. Justin joins us to share about marketing strategies he’s been using to advertise churches, their importance, his life journey, and how he developed his career path.
Key Highlights
[01:26] About Justin Nava.
[03:22] How he got into the niche of working with the church.
[04:15] Career development and personal growth.
[08:41] Types of Churches.
[10:34] How to make your services findable when people go to search results.
[13:55] Importance of the website.
[15:45] How he become a freelancer.
[20:02] Community communication through digital marketing.
[26:09] How to start driving local awareness.
[27:05] Branding and Identity.
[32:50] Importance of knowing what you want and why.
[33:16] How to connect with Justin.
Notable Quotes
● No matter what tool you use, if you don't know where you want the hole in the wall, it is not a useful tool.
● Any practice that you do, any tactic or marketing strategy, if it doesn't move you towards your mission and your goals, It's a waste of money.
● You know, you may be doing some things, but people don't know about it. And if they don't know you, they cannot go to you.
● The best practice is knowing your audience and knowing what you are going to communicate to them in the right way.
● If you can help someone, then eventually that's going to come back.
Resources
Connect with Justin
Website: https://www.navachurchmarketing.com/
LinkedIn: https://www.linkedin.com/in/thejustinnava/
Instagram: https://www.instagram.com/thejustinnava/
TikTok: https://www.tiktok.com/@thejustinnava?lang=en
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the Lavahot Podcast is proudly sponsored by Rice's Termite and Pest Control.
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