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The COVID-19 pandemic was a wake-up call for real estate agents and buyers alike. As the world took on a new normal, agents learned to use photos, videos, and other marketing methods to keep selling properties. Real estate professionals soon discovered the power of quality images and videos and how they compel potential buyers to take action.
In this episode of The LavaHot Podcast, we are joined by Matthew Trader to discuss commercial real estate, real estate entertainment, nostalgia style of marketing, and his whiskey sessions. Matthew also talks about self-branding and why it is very important today.
Matthew Trader is a local to the Saulsbury market, a commercial real estate broker with Rinnier. He's also the creator of trader real estate entertainment and the co-host of Prop culture which is housed at the brand.
Key Highlights
[00:16] Introducing Trader.
[02:01] How Trader got into commercial real estate, a little background
[02:56] What Trader did after leaving college
[07:09] Why treating your coworkers with respect and trust means a lot.
[09:26] How Trader got started with real estate entertainment and where he sees it going.
[14:01 Trader’s whiskey sessions
[14:27] Why Trader chose the acronym "Tree"
[15:17]Tik Tok's demonstration of why people want actual enrollment today
[18:08] What Trader's show/podcast is about and when he typically releases it
[21:48] The nostalgia style of marketing.
[24:03] The reasons Trader started doing traded real estate entertainment.
[24:58]Relationship building and why it is important.
[28:26]Why self-branding is so crucial today.
Notable Quotes
● “When I got out of college, I had no idea what I was going to do. I was actually into TV and film and communications.“
● “I went literally 16 months, no, 18 months without closing anything. took me six months to get my license. And I didn't close anything for one year.”
● “It means a lot when you can look across the people every day that you work with, and you know, who you're looking at, you know, and you can trust them, and they've treated me so well, over the years.”
● “I love making people happy. I love making people feel, you know, not just laughing but just all emotions.”
● “I started thinking, how am I going to appeal to that generation to my generation, because they're the ones that are going to control the assets. And that's where my growth is.”
● “So then I started doing these whiskey session segments and next thing I know I became like the bourbon guy.”
● “Billboards aren't everywhere, but trees are everywhere. You can't avoid me if I'm stuck in your mind that way.”
Resources
Connect with Matthew Trader
Contact: 443-614-4297.
Email: mtrader@rinnier.com
Website: https://rinnier.com/
Podcast: Prop Culture
Follow the podcast
the Lavahot Podcast is proudly sponsored by Rice's Termite and Pest Control.
Joseph Connell Jr.
