Content creation is getting explosive. It’s the way to go. As an entrepreneur, you need to have a unique value proposition and facts in your content to attract more views. But how do you get your point across within a short time?
In today’s episode, Dorian Clark joins us to explore how to build your brand from zero views to one hundred million without an agency or publicist. Dorian is an artist, founder of the Group 82 University, host of the 82 Points of View Podcast and a full-time marketing agency where he helps individuals with marketing.
In this session, Dorian shares the creation of long and short-form content, the importance of audience algorithms, the best platforms to share your content as well as his journey from zero views to a hundred million views. Besides, he expounds more on his online courses and the importance of having the knowledge to back it all. If you’re looking forward to building your brand and creating valuable content, this episode is for you!
Highlights From The Episode
[01:47] About Dorian Clark
[04:15] Creating long and short-form content
[06:43] Easiest way to get your point across within a short time
[09:16] Where to get started in getting your content out there
[16:50] How to create content within your niche
[19:24] The core aspects of Group 82 University
[24:21] The five platforms in descending order to push your content on
[31:31] A snippet of Dorian’s music track-Don’t Sleep.
[33:00] How to connect with Dorian
Notable Quotes
● If people watch the entire time, it triggers the algorithm.
● You have to have goals. A lot of people just get on social media and say, I just want to get out there, get more attention, and have more followers. Those are not goals. You need to understand it is you want to get. For instance, increasing your revenue by 15%.
● You need to have some sort of accomplishment and value proposition that makes you a credible source. The first customer is you.
● Information not applied is just education.
● You have to change how you think. You can’t come into any form of business and think like a consumer. You have to think like a creator.
● If you post a video that doesn't do well on Tiktok, you need to change your style.
● Stop complaining about the result you didn’t get for the work you didn’t do.
Resources
To connect with Dorian
Website: https://www.group82university.com/
Youtube: https://www.youtube.com/watch?v=rwPe05HUBkE
Instagram: https://www.instagram.com/theprosperousmusician/
The Lavahot podcast is proudly sponsored by
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Matt the Carpet Guy
