What if there’s a way to win the prospects and create a lifetime revenue relationship with them?
In this episode, we’re joined with Charlie Cina, author and sales trainer that helps businesses, sales professionals, and entrepreneurs have conversations that convert and make the sales process easy. With a passion for helping others in the areas of sales and marketing, he founded OneTap Connect, a prospecting tool that makes you differentiate yourself at the first point of contact, and place you as the only option. Charlie is also the author of Expose and Close book, which teaches marketers how to expose a brand, product, service, and message to close more deals. Through the book, he has designed The Expose and Close marketing system, an online platform, and a live event marketing summit to help entrepreneurs learn the mindset, mission, and moves to present, position, and profit by building lifetime revenue relationships.
Key Highlights
[00:58] Introducing Charlie Cina
[05:31] System for entrepreneurs to create an online training platform
[09:56] About the Expose and Close book
[11:34] Some key takeaways from the book
[11:57] Social Media tactics to scale your brand
[14:59] Creating personal connection through social media
[18:48] Crafting your power presentation
[24:17] How the OneTap Connect is designed around the art of presentation
[27:22] What people can use OneTap connect tool?
[30:47] OneTap Connect vs. Business cards
[31:16] The Expose and Close Marketing System program
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[34:51] Connect with Charlie
Notable Quotes
● It’s really not about selling. It’s about how do you shake a hand? How do you present yourself? How do you position yourself? And then how do you start conversations that can convert into a relationship?
● If you throw me into a room with 100 people, 500 people, or 1000 people, the majority of people are going to know who I am and what I do. That’s my strength and that’s what I love doing.
● Social Media starts as soon as you walk out of your front door. How many hands you’re shaking and what contacts you’re making in the day.
● Whatever you do post and when you can get comfortable with your discomfort and just start doing some posts, you start to see some results.
● I initially designed it (OneTap Connect) for me and then it just turned into a really kick-butt product that’s getting a lot of traction.
● A lot of times when people say, “do you have a card?” When you hand them your card, you’re just giving them permission to dismiss themselves.
Resources
Connect with Charlie Cina:
Instagram: https://www.instagram.com/thecharliecina/
Facebook: https://www.facebook.com/TheCharlieCina/
LinkedIn: https://www.linkedin.com/in/charliecina/
OneTap Connect website: https://onetapconnect.com/
Expose and Close Marketing System: https://exposeandclose.com/
Expose and Close book: https://www.amazon.com/Expose-Close-Marketing-Techniques-Activate/dp/1092392734
