Starting a beauty business is a dream for many women. However, starting any business can be challenging. If you want to start a beauty business, it is important to consider all the aspects of the industry before jumping in.
In today’s episode, we have the beauty launch expert who has helped over 300 beauty brands start their business from concept to launch. Ginger King is the Founder and CEO of Grace Kingdom Beauty, a cosmetic product development firm out of New Jersey focused on helping create your beauty brand. She is also a keynote speaker and has often been quoted in over 35 beauty magazines, including Women’s Health and Teen Vogue.
She joins us to share her 30 year journey in the beauty industry, including why she is focused on helping beauty brands, more about her products, and tips to get your beauty brand to the top against the bigger ones.
Key Highlights
[00:54] Introducing Ms. Ginger King
[03:02] How Ginger got into the beauty industry
[06:21] Becoming the beauty entrepreneur
[08:39] Helping beauty brands from concept to launch
[10:08] Getting featured in over 35 magazines
[11:01] Traditional vs. Vegan based makeup
[14:03] Where to order King’s vegan-based beauty products
[14:19] Why is finding a mentor important to the success of a business?
[15:33] Lessons learned as Daymond John’s mentee
[18:42] Lessons learned as Grant Cardone’s mentee
[20:47] Working as a keynote speaker
[23:29] Tips for competing against the bigger brands
[25:29] King’s onboarding process for bringing a product to market
[29:16] Helping clients come up with their products
[33:25] How to connect with Ginger King
[33:58] Ginger’s final words
Notable Quotes
● I know a lot of people when they say they are in beauty, they stumbled into beauty, but I was determined to be in beauty at a very young age.
● When you develop something, you better have a purpose behind it. You better know your why because if you don't know your why, you'll be losing money in the first three years, and you probably won't want to keep going.
● Lip balm is the only beauty product, whether you are a man or woman, or even a kid; everyone can use it. And it's the only product that can be ingested besides lipstick.
● It's important to be mentored by people who have done it.
● Creativity follows commitment.
● When you do events, you not only get getting followers, you're getting sales, and you get a loyal family to support you.
● Having two different mentors, you can see different perspectives.
● Lip care is important because our lips have no oil glands or sweat glands. So, they do need tender loving care and drinking water a lot.
Resources
Connect with Ginger King:
Instagram: https://www.instagram.com/thebeautysharkginger/?hl=en
Cosmetic Product Development Consulting Website: https://www.gracekingdombeauty.com/
CONNECT WITH US HERE
LinkedIn: https://www.linkedin.com/in/joseph-connell-48600254/
The Lavahot Podcast: https://podcasts.apple.com/us/podcast/the-lavahot-podcast/id1605677860
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